Privacy Policy

Last updated: March 21, 2025

This Privacy Policy describes how Bellucci (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the “Site”), or otherwise communicate with us (collectively, the “Services”). “You” means the user of the Services, whether you are a customer, website visitor, or another individual whose information we process pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on the Site, update the “Last updated” date, and take any other steps required under applicable law, including the UK GDPR and the Data Protection Act 2018.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources. The information we collect and use depends on how you interact with us. In addition to the specific uses set out below, we may use your information to communicate with you, provide and improve the Services, comply with legal obligations, enforce our terms, and protect our rights, the Services, and other users.

What Personal Information We Collect

Information you provide directly. This includes:

  • Contact details (name, billing and delivery addresses, phone number, email).
  • Order and payment information (order contents, payment confirmation, delivery information).
  • Account credentials and security information (if you create an account).
  • Shopping activity (items viewed, carted, wishlisted, loyalty points, reviews, referrals, gift cards).
  • Customer support communications and any information you include when you contact us.

Some features may require certain information. If you choose not to provide it, you may be unable to use those features.

Information collected automatically (Usage Data). We may collect device, browser, network, IP address, and interaction data using cookies, pixels, and similar technologies (“Cookies”) when you use the Services.

Information from third parties. We may receive information from service providers and partners, for example:

  • E-commerce platform providers (e.g., Shopify) who help operate the Site.
  • Payment processors who process your payments.
  • Analytics, advertising, fulfilment, and customer support partners.

How We Use Your Personal Information

Providing products and Services (Contractual necessity). To process payments, fulfil orders, manage your account, arrange shipping and returns, send order updates, and operate Site features. If you use Shopify-linked features, Shopify will process your information per its privacy terms.

Marketing and advertising (Legitimate interests/Consent). To send marketing communications and show relevant ads on our Site and elsewhere. You can opt out of marketing at any time (see “Managing Communication Preferences”).

Security and fraud prevention (Legitimate interests). To detect, investigate, and prevent fraudulent or malicious activity and to keep accounts secure.

Communicating with you and improving the Services (Legitimate interests). To provide support, respond to enquiries, and improve our products, website, and customer experience.

Cookies

We use Cookies to operate, improve, and analyse our Site and Services (e.g., remembering preferences and understanding usage). For Shopify-related Cookies, see Shopify’s Cookies Policy. Most browsers accept Cookies by default; you can set your browser to block or delete Cookies, but some Site features may not function correctly. We honour the Global Privacy Control (GPC) signal where applicable; other “Do Not Track” signals are not currently recognised.

How We Disclose Personal Information

We may disclose personal information:

  • To vendors and service providers acting on our behalf (IT, payments, analytics, fulfilment, shipping, support).
  • To business and marketing partners in accordance with applicable law and your preferences.
  • Where you direct or consent (e.g., social media integrations, shipping services).
  • Within our corporate group (legitimate interests in running our business).
  • In connection with a business transaction, to comply with legal obligations, enforce terms, or protect rights.

We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.

Third-Party Websites and Links

Our Site may link to third-party sites. Their privacy and security practices apply when you visit them. We are not responsible for the content, security, or privacy of third-party sites.

Children’s Data

The Services are not intended for children. We do not knowingly collect children’s personal information. If you believe a child has provided information, contact us to request deletion.

Security and Retention of Your Information

No security measures are perfect. Do not send sensitive information via insecure channels. We retain personal information for as long as necessary to operate the Services, comply with law, resolve disputes, and enforce agreements.

Your Rights (UK & EEA)

Depending on your location, you may have rights to: access/know, delete, correct, port, restrict processing, object to processing (including direct marketing), and withdraw consent where relied upon. You may also manage communication preferences by using unsubscribe links in emails. We may need to verify your identity before responding. You may authorise an agent to act for you, subject to verification. We will respond within timeframes required by law and will not discriminate against you for exercising your rights.

Complaints

If you have concerns about our processing, please contact us first (see “Contact”). If you are not satisfied, you can lodge a complaint with the UK Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint. If you are in the EEA, you may contact your local supervisory authority.

International Transfers

Your information may be transferred, stored, and processed outside the UK/EEA. Where required, we use appropriate safeguards such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or the EU Standard Contractual Clauses.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at support@bellucci.com. If you prefer to write by post, you may contact us at our UK correspondence address provided on your order confirmation or upon request.

Data Controller

For the purposes of applicable data protection laws (including the UK GDPR), Bellucci is the data controller of your personal information, unless stated otherwise.